Commercial and advertising photography is used to promote or sell a product or service for promotional purposes, rather than preserving a memory or telling a story as in fine art photography and photojournalism. This is used in corporate brochures and leaflets, menus in cafes and restaurants, websites, blogs and anywhere photographs are tools to enhance a text. Product photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product. These types of photography, combined with your staff head shots, are necessary to strengthen your brand, display your business and product in it’s best light, and give a full rounded continuity to your business’s overall appearance.
The better you know what images you need for your website, special promotions, and social engagement in advance, the easier it will be to create the right images for you. Shots with a white background are best, and by far the most flexible when it comes to using them online and in print. These shots are necessary for the product page, for cutting and adding to promotional ads, and for when you need your product to stand alone and take the spotlight. Knowing how you would like to display your product is important, too. Does an outdoor shoot suit your product or business theme, or do you need studio work? These are all things that we will discuss at length before we begin work on your project.
Would it help to know that 67% of consumers consider images “very important” when they buy, and that more than 50% of consumers think a high-quality photo of a product is more important than product information, a long description, or rating and reviews? The product photos on your website and in all printed sales material will inﬂuance a new customer’s ﬁrst impression of your product and business. Online shopping removes the ability for your customer to get up close and turn the product around in their hands. Having professional-looking product photos will return some of that versatility to your customers’ purchase planning experience.
Well-designed photographs can take something abstract online and make it concrete in the customer’s mind. People want to buy things, but really like to do a close investigation, especially when buying online. A lot of people really have a hard time visualizing measurements or size just from reading a list of dimensions. If feasible, for products that people really need to have fit in a certain space, or necklaces they need to wear, it is best to show the item in a way that gives them a true sense of size and placement. Having multiple angles of each product is a great way to show this to the customer. I will give you more than just images of your product, I will make that product real in the consumer’s mind.
$100 Base Studio Fee for the First Hour – $50 Each Hour Thereafter – Including Consultation and Print Ready Disk
Business Head Shots
What does your online and print presence say about you? Are people confusing someone else for you? Take your reputation into your own hands rather than leaving it up to chance. Your online presence is one of your most valuable assets, take control of it. Give your customers a face to the name using high-quality head shots, to strengthen your brand. Your profile picture is often times the first impression potential clients get of you, so you want make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity, and can be used across a variety of platforms, establishing a brand that people will be familiar with and trust. You should make sure people are seeing the correct profile of you and your company by putting a link to your online profiles directly in your resume or website and your social media profiles, interlinking them. Creating a cohesive brand across media platforms is invaluable.
Some of the access points to use your head shots would be: your website, social networking sites (Google +, LinkedIn, Facebook, Twitter), Skype, business cards, promotional and marketing materials, email signature, press kits and PR related materials, ad campaigns and digital banners, and general or industry-related profiles.
$100 Single Head Shot Fee – In Studio or On Site – $50 Each Additional Person (if sitting is combined) – Including Consultation and Print Ready Disk
Advertising Layout and Design
The goal of your layout is to get people to read and understand your message. Your copy should get potential customers to act, while your layout should get potential customers to read your message. The layout of promotional material can essentially affect the success of your ad. Whatever message you’re trying to convey, it will have a higher success rate in generating leads if it’s well organized and professional.
I can create the layout and design for your printed and promotional materials, design your next logo or marketing kit and provide you with press ready files that you can take directly to your printer. If needed, I can have the print work done for you and deliver a finished and professionally printed product. Before beginning the project, we will sit down and review past advertising; discuss the desired outcome of the new campaign, available platforms, print products, web and marketing materials; and quote on time and price. Typically, all jobs will be completed within one month, unless you indicate a shorter due date. Completion time will be confirmed with your price quote.
Pricing is based on the scope of the project and end product, and it includes consultation and a print-ready disk.
Do you have an old family heirloom photo that is in disrepair? Does it have cracks, tears, stains, or discoloration? While keeping the vintage appearance, I can repair most any printed image. There are many things that cause damage to photographs. Time, poor storage, fire, and water are all elements that can threaten to degrade and take away these mementos. By repairing these tokens and storing or displaying them in a proper archival way, you can preserve the memory for generations to come.
All physical images should be sent with tracking, insurance, and delivery confirmation by a trusted courier. Format for digital files may be in .PDF, .JPG, or .TIFF files at 300 dpi for output image. You will be provided with a digital proof to approve before the project goes to print. Return delivery will be done with the same consideration as the original images sent to me. Tracking, insurance and delivery information will be confirmed to you the day the package is sent.
Pricing is based on the amount of damage and what you desire as a finished product.