Commercial | Paxton Photography

Commercial & Product Photography

Would it help to know that 67% of consumers consider images “very important” when they buy, and that more than 50% of consumers think a high-quality photo of a product is more important than product information, a long description, or rating and reviews? The product photos on your website and in all printed sales material, will inﬂuance a new customer’s ﬁrst impression of your product and business. Online shopping removes the ability for your customer to get up close and turn the product around in their hands. Having professional-looking product photos will return some of that versatility to your customers’ purchase planning experience.

Don’t forget to think about your service as a product, too. If you are a building service or a hand-crafter of any sort, selling who you are as well as what you do, is just as important as what you make for sale.

Well designed photographs can take something abstract online and make it concrete in the customer’s mind. People want to buy things, but really like to do a close investigation, especially when buying online. A lot of people really have a hard time visualizing measurements or size just from reading a list of dimensions. If feasible, for products that people really need to have fit in a certain space, or jewelry they wear, it is best to show the item in a way that gives them a true sense of size and placement. Having multiple angles of each product is a great way to show this to the customer. I will give you more than just images of your product, I will make that product real in the consumer’s mind.

The better you know what images you need for your website, special promotions, and social engagement in advance, the easier it will be to create the right images for you. Shots with a white background are by far the most flexible when it comes to using them online and in print. These shots are necessary for the product page, for cutting and adding to promotional ads, and for when you need your product to stand alone and take the spotlight. Knowing how you would like to display your product is important, too. Does an outdoor setting suit your product or business theme? Do you need studio work? These are all things that we will discuss at length before we begin work on your project.

Base Studio Fee

$325

$325 Base Studio Fee for the First Hour – $50 Each Hour Thereafter
Products and services are mostly priced on a quoted basis. In most cases, a full consultation is necessary to discuss what the end goal is and to create a full roadmap to get there.
Small items/product will be quoted on a per-piece basis. Pricing on this will depend on the number of items, complexity of the background, and turn around time.

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