Advertising & Sales Collateral

The goal of your layout, in print or online, is to get people to read and understand your message.  While your layout should get potential customers to read your message, the main goal is to get your potential customers to act.  The layout of promotional material can essentially affect the success of your ad.  Whatever message you’re trying to convey, it will have a higher success rate in generating leads if it’s well organized and professionally displayed.